New Marketing & Sales Program for Manufacturers

 

The Macomb County Department of Planning and Economic Development launched a new, customized program designed to help manufacturers increase sales and market share. Dubbed “Success Express,” the program is the result of a partnership with two local marketing firms, BizHive and The Sales Mechanic. Through Success Express, business owners learn to use fast and efficient tactics and tools to grow their sales.  The six-week course is specifically designed for executives and their key staff who are serious about stabilizing, growing, and sustaining company sales and marketing efforts in new markets.

The program was created to address customers’ needs for special assistance in this particularly tough economy. While the department works with a variety of well-qualified consultants, we are continually exploring new partnerships that will deliver more and better options for customers. The objective is to identify and/or develop the best programs available in order to provide choices to manufacturers. Service providers can no longer rely on a “one-size fits all” model. Businesses of different types typically face different challenges. As such, our Success Express partners provide small-to-medium-size companies with very cost effective, hands-on solutions that are learned through interaction with other select companies with similar challenges.  

Just a Few of The Skills & Tools That You Will Retain:

SALES	MARKETING
How to benchmark your existing efforts	How to create your key marketing message
Creating your proper sales message	Defining how prospects buy from you
Defining the proper sales tools needed	Where prospects make their buying decision
Finding and measuring the competition	How to match your offer to these prospects
Building a winning sales team	The marketing tools top companies are using
How to generate consistent leads	How to track your marketing efforts
Managing a sales campaign	How to establish a proper marketing budget

 

For more information go to: www.successexpressmi.com